职位详情

Description Marketing (MKT)HSBCMarketingexiststodrivetop-linerevenuegrowthforourGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,brandstrength,customerinsightsandcreativepassiontoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployed.We are currently seeking an experienced professional to join our team.In this role, you will:?Workcloselywiththeglobalmarketingteamonlocaladaptionoftheglobalmarketinginitiatives.Identifythelatestconsumerinsightsandindustrytrendsbasedonresearchfindingstofacilitatethedevelopmentofmarketingstrategiesandcampaigns.Developmarketingstrategy,propositionsandcampaignstobuildawareness,upliftconsiderationanddrivecustomeracquisitionofHSBC'sretailbusinessbankingproposition.ManagetheRetailBusinessBankingWeChatserviceaccountwithclearcontentstrategyandactivationinitiativestodrivefollowerbaseandcustomerengagement.Manageandoverseecampaigndevelopmenttoensureeffectivecampaignmechanicswhichdeliversbusinesstargets.Drivetheefficiencyofmarketingcampaignstowellmanagethemarketingbudgetandtoenhancereturnoninvestment.Workcloselywithvendorsincludingadvertising,mediaandeventagenciesandensurethequalityofthework.Qualifications To be successful in the role, you should meet the following requirements: ?Bachelorabovedegree.Morethan8yearsofworkingexperience.Strongplanning,analytical,communications,decision-making,lateralthinking,influencing,interpersonalandprojectmanagementskills.ProfessionallevelMandarinandEnglishoralandwrittenskill.Strongabilitytocommunicateandcollaboratewithmultipleteamsinmultiplelocations.Provenabilitytobeaself-starterwithenergyanddriveinachallenginganddynamicenvironment.Abilitytothinkandworkinnovatively,andcapabletoinfluencethekeystakeholderstodelivertheresult.Canworkindependently,bothatastrategicallyandtacticallevel.Experienceofprojectmanagementdrivingforgreatervaluethroughthesmartapplicationofresource.ExperienceofdigitalmarketingandrunningWeChatpublicaccount.You’ll achieve more when you join HSBC.www.hsbc.com.cn/careersHSBCiscommittedtobuildingaculturewhereallemployeesarevalued,respectedandopinionscount.Wetakeprideinprovidingaworkplacethatfosterscontinuousprofessionaldevelopment,flexibleworkingandopportunitiestogrowwithinandinclusiveanddiverseenvironment.PersonaldataheldbytheBankrelatingtoemploymentapplicationswillbeusedinaccordancewithourPrivacyStatement,whichisavailableonourwebsite.HSBCAXS/AS/*IssuedbyHSBCBank(China)CompanyLimited