职位详情

Content Author, Retail Banking and Wealth Management HSBC China -（职位编号：0000CMQ1）Retail Banking and Wealth Management (RBWM)Retail Bank Greetering and Wealth Management leverages HSBC’s global retail banking expertise and wealth management capabilities to deliver a broad range of world-class retail banking solutions to millions of customers. Driving for growth in key markets around the world, the business comprises areas such as retail banking, wealth management, insurance and asset management, with a focus on customer-centric propositions and innovative and efficient distribution channels that will differentiate our customer experience and deliver market leading retail banking and wealth management solutions.We are currently seeking an experienced professional to join our team.In this role, you will:??Working with the Content Producer, the Content Author will handle the following responsbilities:-Analyze the business requirement, design and deliver content journeys across the digital channels, to meet global and local needs-Ensure that content follows best practice for online/mobile viewing, follows internal guidelines and is optimized for online and mobile search-Leverage Content Management System (CMS) to develop the web pages and complete the quality assurance process before release.-Daily content maintenance of China website and other digital mobile channels-Ensure consistency & prioritization of content throughout customer journey and different digital channels.-Develop new content initiatives to drive digital KPI.职位要求：To be successful in the role, you should meet the following requirements?-Native Chinese, fluent in English, both verbal & written-Considerable experience managing content for websites and mobile APP.-Knowledge of digital 'best practice' including SEO, writing for web, optimisation and accessibility-Digital content management system (CMS) experience, understanding of HTML.-Sound copy editing and writing skills, especially for digital channel, is needed.-Localization budget and vendor management experience is an advantage-Strong analytical, and planning skills and the ability to work with multiple teams.-Strong project management and communication skills-Bachelor degree required: Marketing, Business, Information Sciences, Economics, preferredYou’ll achieve more at HSBC.www.hsbc.com.cn/careersHSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment.Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCVLI/VL/*Issued by HSBC Bank (China) Company Limited