SocialMediaAnalystHSBCChina-（职位编号：0000D7ME）Marketing(MKT)HSBCMarketingexiststodrivetop-linerevenuegrowthforourGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,brandstrength,customerinsightsandcreativepassiontoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployed.Wearecurrentlyseekinganexperiencedprofessionaltojoinourteam.Inthisrole,youwill:Support:ProvidesupporttotheSeniorSocialMediaanalystinChinatoensuretheteam’sgoalsandKPIsaremetinparticularinthekeyareaslistedbelow:CrisisManagement:Actasthegoto-personforsocialmediaandtotalweblisteninginChina.Utilizeoursoftware,inordertoprovideregularreportsandupdatestostakeholdersincomms,marketingandbusiness,whenthereisinformationregardingourbrandandreputationbeingsharedonthewebInsightsGatheringandReporting:ReportconsumerinsightsbasedonsocialmediaresearchandlisteningtoboththemarketingteamandbusinessstakeholdersGovernance:ExecuteonthegovernanceframeworkestablishedforWeChattoensureallWeChataccounts,theirownersandstakeholderskeepdocumentationsandtraininguptodate.Training:Keepuptodatewillalllistening/contentmanagementsoftwareandtoolsinordertoassistwithtrouble-shooting,experimentingandtrainingotherteamsCloning/Translating:Collaboratewiththeglobalsocialmediateamtoensurestandardongoingreportssuchas“CustomerPainpoints”arealsoestablished,updatedanddistributedfortheChinamarket职位要求：Tobesuccessfulintherole,youshouldmeetthefollowingrequirements:BachelordegreeoraboveMorethan2yearsworkingexperienceKnowledgeofChinesesocialmediaProfessionallevelMandarinandEnglishStronganalyticalskillsandabilitytobeflexiblewithworkinghoursduringperiodsofcrisisYou’llachievemorewhenyoujoinHSBCwww.hsbc.com.cn/careersHSBCiscommittedtobuildingaculturewhereallemployeesarevalued,respectedandopinionscount.Wetakeprideinprovidingaworkplacethatfosterscontinuousprofessionaldevelopment,flexibleworkingandopportunitiestogrowwithinandinclusiveanddiverseenvironment.PersonaldataheldbytheBankrelatingtoemploymentapplicationswillbeusedinaccordancewithourPrivacyStatement,whichisavailableonourwebsite.HSBCAXS/AS/*IssuedbyHSBCBank(China)CompanyLimited

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