Senior Manager Usage and Offers Marketing HSBC China (Pearl River Delta) -（职位编号：0000CBI5）Marketing (MKT) HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed. We are currently seeking an experienced professional to join our team. In this role, you will: The role of the Global Marketing Function is "To drive top-line revenue growth for the Global Businesses by leveraging clearly identified marketplace opportunities, the brand's strength and customer insights to yield sustainable long-term growth for the budgets and resources deployed and help position the firm to become the world's leading international bank." The function seeks to: -Drive sustainable revenue growth in our target markets -Identify marketplace opportunities and unlock customer insights to generate competitive advantage -Fully leverage the brand's strength and reputation, as the Group's most precious intangible asset As the Senior Cards Manager C Usage and Offers Marketing the role holder is responsible for:? Develop Credit Card Usage and offers Marketing plans and local budgets to support local campaigns and activities? Oversee the local deployment, execution, activation and effectiveness of campaigns, platforms and assets developed and created by the Cards Usage Marketing team? Ensure that local Marketing activities deliver against the agreed KPIs set for acquisition, retention, cross sales and return on Marketing investment? Grow and retain the Cards customer base in China in line with identified core segments and growth targets? Contribute to and actively participate in strategic cards projects to grow the business in China? Be the voice of Marketing and the customer for the cards business? Develop and communicate a powerful and compelling vision that inspires and engages people with the HSBC Values and goals as the basis of an inclusive, high performance, customer-centred culture职位要求：To be successful in the role, you should meet the following requirements:? The job holder will need to have 10 years of experience working in a marketing environment for Cards or Payments in China? Should have strong communication skills and ability to manage senior stakeholders? Should have experience and understanding of Cards or Payments businesses with keen understanding if the digital environment in China.? They will need to be familiar with the marketing process and will have worked within a marketing environment? The job holder should have experience in developing strong team culture and managing high performing individuals? They will be highly creative and challenging to the status quo. They will be enthusiastic, willing to champion the unpopular if right for business strategyand persuade and motivate individuals in other business areas to support marketing plans? Educated to Post graduate/MBA level? High level of personal integrity and values in line with business core values You’ll achieve more when you join HSBC.www.hsbc.com.cn/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment.Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/* Issued by HSBC Bank (China) Company Limited
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