Senior Manager Cards Proposition Marketing HSBC China (Pearl River Delta) -（职位编号：0000CBHV）Marketing (MKT) HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed. We are currently seeking an experienced professional to join our team. In this role, you will: The role of the Global Marketing Function is "To drive top-line revenue growth for the Global Businesses by leveraging clearly identified marketplace opportunities, the brand's strength and customer insights to yield sustainable long-term growth for the budgets and resources deployed and help position the firm to become the world's leading international bank." The function seeks to -Drive sustainable revenue growth in our target markets-Identify marketplace opportunities and unlock customer insights to generate competitive advantage-Fully leverage the brand's strength and reputation, as the Group's most precious intangible asset-Deliver a professional, effective and responsive Marketing function at optimal cost. As Senior Credit Card Proposition Marketing Manager this role will:-Develop Credit Card marketing strategies to ensure that key business propositions and initiatives are promoted and communicated (including both above the line communication as well as below the line) to the target audience in the most effective and efficient manner (including both digital / online as well as non-digital /offline) -Lead team to develop marketing programmes and initiatives for specific segments to support growth and profitability of the HBCN Credit Card business -Contribute to establish HSBC as the leading and preferred credit card in China-Coach the team to implement segment initiatives which contribute to sustaining & growing brand preference and brand health scores with customer recommendations-Maintain HSBC internal control standards, implement and observe Group Compliance Policy and maintain awareness of operational risk and minimize the likelihood of it occurring. 职位要求：To be successful in the role, you should meet the following requirements:Bachelor above degreeMore than 10 years of broad based business experience, ideally within a large blue chip Financial Services brandStrong planning, analytical, communications, decision-making, lateral thinking, influencing, interpersonal and project management skills and ability to communicate and collaborate with multiple teams in multiple locationsAbility to work in a team-oriented environment and effectively influence and communicate across various business lines at senior levels within the organization.Professional level mandarin and English oral and written skill that support efficient communication and cross function/location influence. Proven ability to work on multi-function projects demonstrating excellent relationship building skillsExperience of project management driving for greater value through the smart application of resourceProven ability to be a self-starter with energy and drive in a challenging and dynamic environmentAbility to think innovatively, shaping and communicating new conceptsWork independently, both at a strategical and tactical levelHigh level of personal integrity and values in line with business core values You’ll achieve more when you join HSBC.www.hsbc.com.cn/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment.Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/* Issued by HSBC Bank (China) Company Limited
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