MarketingManager,CMB&GBMMarketingPRDHSBCChina（PearlRiverDelta)-（职位编号：0000D8HY）Marketing(MKT)HSBCMarketingexiststodrivetop-linerevenuegrowthforourGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,brandstrength,customerinsightsandcreativepassiontoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployed.Wearecurrentlyseekinganexperiencedprofessionaltojoinourteam.Inthisrole,youwill:ThisroleaimstodrivethemarketingstrategyandplanforChinaPRDandGreaterBay(GBA)tosupportHSBC'sgrowthambitionsinthisarea,activatingPRDandGBApropositioncampaigns,buildingbrandleadership,connectingbusinessopportunities,drivingcommunications,sponsorshipsandevents.TherolewillbealsoaconnectorbetweenPRD,HK,MacauandthewiderAsiaRegiononallChinaGreaterBayactivities.ThejobholderwillbebasedinGuangzhouusingmarketinginsighttoidentifyopportunities,formulaterecommendations,developpartnershipsandtakeforwardnewinitiatives:Theroleholderisresponsiblefor:?BeingthesubjectmatterexpertonPRDandGBAwithacomprehensiveunderstandingofgovernmentpolicies,regulationsandinternalbusinessfactorsimpactingthebusinessandcustomerneedsbothnowandinthefuture.?Closelyinteractwithbusinessstakeholders,buildingtrust,ensuringthattheoutcomeofanymarketinginvestmentultimatelysupportsstrategicobjectivs,businessgoals,differentiatesHSBCfromitscompetitors,providingcustomersandprospectswithcompellingreasonstochooseHSBC.?Theroleholdermusthaveanabilitytomanagecomplexstakeholderrelationshipsacrossamatrix,understandhowtosupportPRD/GBAstrategyunderanoverallHSBCChina'sstrategyandoperation,whilecollaboratingbetweenPRDandHK/Macau?Clearlyarticulatingthroughthebusinessbriefandothermeans,businessrequirementsandwhatthismeansformarketing.?WorkcloselywithbusinessandmarketingpartnerstodevelopintegratedMarketingstrategiestosupportrevenuemaximizationandmarket/walletshareforthestrategicproductorsolution,inalignmentwiththebroaderPRDstrategy.?LeadanddeliverthemarketingplanforPRDandGBA,includingleveragingthemostappropriateresourcestodelivermarketingactivities,communicationcampaigns,eventsandpartnership.?WorkwiththeCustomerStrategyandInsightteamtoprovideinsightandexpertisethatcontributestothestrategicconversationaroundhowPRDandGBAfittogethertobuildclient-centricsolutions.?SupportachievementoftheHSBCvision,values,goalsandcultureinpersonalbehavior,actionsanddecisionmaking.?Developingstrategicpartnershipinfocusedsectorsandchannelstosupportoverallacquisitionplatformbuilt-upandfacilitatesalesactivities?AnalyzingcampaignperformanceanddemonstratingROIoncampaignactivityandbeyond,workingoncontinualimprovement.?Managingmarketingbudgetforareasofresponsibilities.职位要求：Tobesuccessfulintherole,youshouldmeetthefollowingrequirements:Theroleholdershoulddemonstrateagoodunderstandingofkeytrends,customerinsightsandbusinesschallengesofPRDandGBA.BasedinGuangzhou,theroldholderisrequiredtobehighlyselfmotivatedandproactive.Understandareasofinnovationwhichinfluencethewayweinteractandengagewithourtargetcustomersandourinternalstakeholders.Theseshouldincludedigitalmarketing,newtechnology,businesspartnership,agileworkingpractices,dataandanalyticaltoolsandhowthishelpsustobemorecustomercentric.?Degreelevelofqualificationinmarketing,digitalmarketingand/orbusinessstudiespreferred?Minimum5yearsbroadbasedB2Bcommercialmarketingexperience,ideallywithinaFinancialServicesbasedinstitution?ArangeofMarketingCommunicationsplanningandoperationalexperience,includingdemonstrablesuccessindevelopinganddeliveringcampaignstrategiesandmulti-channelcampaigns?Channelmarketingexperienceinbuildingbusinesspartnership?ExcellentanalyticalskillsandexperiencemanagingROItargets?Demonstrablepassionfortestingandlearningnewapproachestochannelusage?Experienceofworkingwithandmanagingagenciesofcreative,media,social,PRandevent?Proventrackrecordofimplementingcampaigns/assets?Experienceofworkingwithseniorbusinessleadersandbusinessteamsovermultiplesites?Abilitytothinkinnovatively,shapeandcommunicatenewconcepts?Provenabilitytoworkonmultifunctionprojectsdemonstratingexcellentrelationshipbuildingskills?Provenabilitytochallengethestatusquoandthinkoutsidethebox?Commitmenttoputtingthecustomerattheheartofalldevelopmentandimplementationactivities?Diplomacy/consensus-buildingacrosstheorganisation?AprovenexperienceandwithademonstrationofdrivingresultsYou’llachievemorewhenyoujoinHSBC.www.hsbc.com.cn/careersHSBCiscommittedtobuildingaculturewhereallemployeesarevalued,respectedandopinionscount.Wetakeprideinprovidingaworkplacethatfosterscontinuousprofessionaldevelopment,flexibleworkingandopportunitiestogrowwithinandinclusiveanddiverseenvironment.PersonaldataheldbytheBankrelatingtoemploymentapplicationswillbeusedinaccordancewithourPrivacyStatement,whichisavailableonourwebsite.HSBCAXS/AS/*IssuedbyHSBCBank(China)CompanyLimited

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