Description Marketing (MKT)HSBCMarketingexiststodrivetop-linerevenuegrowthforourGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,brandstrength,customerinsightsandcreativepassiontoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployed.We are currently seeking an experienced professional to join our team.In this role, you will:TheroleoftheGlobalMarketingFunctionis"Todrivetop-linerevenuegrowthfortheGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,thebrand'sstrengthandcustomerinsightstoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployedandhelppositionthefirmtobecometheworld'sleadinginternationalbank."Thefunctionseeksto:-Drivesustainablerevenuegrowthinourtargetmarkets-Identifymarketplaceopportunitiesandunlockcustomerinsightstogeneratecompetitiveadvantage-Fullyleveragethebrand'sstrengthandreputation,astheGroup'smostpreciousintangibleassetAstheSeniorCardsManagerCUsageandOffersMarketingtheroleholderisresponsiblefor:?DevelopCreditCardUsageandoffersMarketingplansandlocalbudgetstosupportlocalcampaignsandactivities?Overseethelocaldeployment,execution,activationandeffectivenessofcampaigns,platformsandassetsdevelopedandcreatedbytheCardsUsageMarketingteam?EnsurethatlocalMarketingactivitiesdeliveragainsttheagreedKPIssetforacquisition,retention,crosssalesandreturnonMarketinginvestment?GrowandretaintheCardscustomerbaseinChinainlinewithidentifiedcoresegmentsandgrowthtargets?ContributetoandactivelyparticipateinstrategiccardsprojectstogrowthebusinessinChina?BethevoiceofMarketingandthecustomerforthecardsbusiness?DevelopandcommunicateapowerfulandcompellingvisionthatinspiresandengagespeoplewiththeHSBCValuesandgoalsasthebasisofaninclusive,highperformance,customer-centredculture Qualifications To be successful in the role, you should meet the following requirements:?Thejobholderwillneedtohave10yearsofexperienceworkinginamarketingenvironmentforCardsorPaymentsinChina?Shouldhavestrongcommunicationskillsandabilitytomanageseniorstakeholders?ShouldhaveexperienceandunderstandingofCardsorPaymentsbusinesseswithkeenunderstandingifthedigitalenvironmentinChina.?Theywillneedtobefamiliarwiththemarketingprocessandwillhaveworkedwithinamarketingenvironment?Thejobholdershouldhaveexperienceindevelopingstrongteamcultureandmanaginghighperformingindividuals?Theywillbehighlycreativeandchallengingtothestatusquo.Theywillbeenthusiastic,willingtochampiontheunpopularifrightforbusinessstrategy;andpersuadeandmotivateindividualsinotherbusinessareastosupportmarketingplans?EducatedtoPostgraduate/MBAlevel?HighlevelofpersonalintegrityandvaluesinlinewithbusinesscorevaluesYou’ll achieve more when you join HSBC.www.hsbc.com.cn/careersHSBCiscommittedtobuildingaculturewhereallemployeesarevalued,respectedandopinionscount.Wetakeprideinprovidingaworkplacethatfosterscontinuousprofessionaldevelopment,flexibleworkingandopportunitiestogrowwithinandinclusiveanddiverseenvironment.PersonaldataheldbytheBankrelatingtoemploymentapplicationswillbeusedinaccordancewithourPrivacyStatement,whichisavailableonourwebsite.HSBCAXS/AS/*IssuedbyHSBCBank(China)CompanyLimited

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