Description Marketing (MKT) HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed. We are currently seeking an experienced professional to join our team. In this role, you will: The role of the Global Marketing Function is "To drive top-line revenue growth for the Global Businesses by leveraging clearly identified marketplace opportunities, the brand's strength and customer insights to yield sustainable long-term growth for the budgets and resources deployed and help position the firm to become the world's leading international bank." The function seeks to: -Drive sustainable revenue growth in our target markets -Identify marketplace opportunities and unlock customer insights to generate competitive advantage -Fully leverage the brand's strength and reputation, as the Group's most precious intangible asset Deliver a professional, effective and responsive Marketing function at optimal cost Digital is one of the growth priorities for Retail Banking and Wealth Management, an essential component of the Retail Banking and Wealth Management strategy. HSBC is investing massively in Retail Banking and Wealth Management to accelerate digital and streamlining activity globally and Hong Kong is among the six largest markets that we are investing in. This significant investment will drive the transformation of our operations and sales and distribution network, making it easier for our customers to do business with us, and for us to serve their needs more efficiently and effectively. Digital provides a huge range of potential interaction points with our customers and prospects C both on our own platforms, including email, push and SMS, but also more broadly on the internet using paid and 'earned' media to support 'always-on' Digital Acquisition. By seamlessly managing all these interaction points and using data to deliver the most relevant content and messaging to our customers and prospects at the right times, the impact to our customers and our business will be enormous. A major focus of this role will be on developing data driven customer insights to be applied in new digital techniques, whilst working closely with other cross functional teams to develop best practice e-commerce sales strategy. You will be responsible for managing biddable media (search & programamtic) activities throughout the funnel, but with a focus on driving the highest quality of traffic through to HSBC owned channels for conversion by our DaaC (Digital as a Channel) team. Supporting the management of agency partners, tracking KPIs, and post-campaign analysis and reporting. Additionally, you will work closely with numerous stakeholders and champion the customer focused objectives, while ultimately achieving annual new digital customer revenue targets. As HSBC is a complex matrix organization, a large portion of this role's responsibility will include working with colleagues across Customer Value Management (CVM), Marketing, Digital functions, Risk, Compliance and other departments in order to create compelling customer communication while ensuring alignment across local and global functions. As the Manager Biddable Media HSBC China the role holder is responsible for: Develop biddable media acquisition plans and local budgets to support global and local campaigns and activities Oversee the local deployment, execution, activation and effectiveness of search & programmatic campaigns, platforms and assets developed and created by the Cards Marketing team Ensure that local Marketing activities deliver against the agreed KPIs set for acquisition and return on Marketing investment Provide direction to agencies, brand partners, and team members to deliver to business goals. Share search & programmatic best practice across China Assign budgets across key activities to deliver Return on Investment Build strong relationships with key agency and strategic partners to ensure they understand group and business strategy as well as the Marketing strategy and plan Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets He or she should cultivate an environment that supports diversity and reflects the HSBC values Individual will build a culture of continuous improvement in customer experience and functionality deployment Support the continuing development or transformation of the Digital Acquisition operating model to ensure the business operates increasingly effectively and efficiently and is able to deliver HSBC's strategic goals Qualifications To be successful in the role, you should meet the following requirements: The job holder will need to have 5-10 years of experience working in a paid media environment client side or agency in China specializing in search and programamtic media Should have strong communication skills and ability to manage senior stakeholders Should have experience and understanding of Cards or Payments businesses with keen understanding if the digital environment in China. They will need to be familiar with the Digital Acquisition process and will have worked within a Digital Acquisition environment The job holder should have experience in developing strong team culture and managing high performing individuals They will be highly creative and challenging to the status quo. They will be enthusiastic, willing to champion the unpopular if right for business strategy; and persuade and motivate individuals in other business areas to support Digital Acquisition plans Educated to Post graduate/MBA level High level of personal integrity and values in line with business core values You’ll achieve more when you join HSBC. www.hsbc.com.cn/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. HSBCAXS/AS/* Issued by HSBC Bank (China) Company Limited
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