Description Marketing (MKT) HSBCMarketingexiststodrivetop-linerevenuegrowthforourGlobalBusinessesbyleveragingclearlyidentifiedmarketplaceopportunities,brandstrength,customerinsightsandcreativepassiontoyieldsustainablelong-termgrowthforthebudgetsandresourcesdeployed.We are currently seeking an experienced professional to join our team.In this role, you will:????Identifythelatestconsumerinsightsandindustrytrendsbasedonexternalresearchfindingsandinternaldataanalysis.Collaboratewithwealth/investmentteamtodevelopmarketingstrategiesbasedonconsumerinsightsandbusinessfocus.DefinecompellingoverarchingthemeforwealthmanagementmarketingcommunicationstodriveHSBC'sthroughleadershipinWEM.Developmarketingcampaignsandinitiativestosupportthebusinessgrowthinwealth/investmentOrganizewealthmanagementforumsininnovativewaytodemonstrateHSBC'scapabilityandtoprovideuniqueexperiencetocustomers.Manageandoverseecampaigndevelopmenttoensureeffectivecampaignmechanicswhichdeliversbusinesstargets.Drivetheefficiencyofmarketingcampaignstowellmanagethemarketingbudgetandtoenhancereturnoninvestment.Workcloselywithvendorsincludingadvertising,mediaandeventagenciesandensurethequalityofthework.Qualifications To be successful in the role, you should meet the following requirements: ?BachelorabovedegreeMorethan8yearsofworkingexperienceKnowledgeofwealthmanagement/investmentproductsStrongplanning,analytical,communications,decision-making,lateralthinking,influencing,interpersonalandprojectmanagementskillsProfessionallevelMandarinandEnglishoralandwrittenskill.Strongabilitytocommunicateandcollaboratewithmultipleteamsinmultiplelocations.StrategicthinkingandprovensuccessfulnegotiationandpartnershipexperienceProvenabilitytobeaself-starterwithenergyanddriveinachallenginganddynamicenvironmentAbilitytothinkandworkinnovatively,andcapabletoinfluencethekeystakeholderstodelivertheresultCanworkindependently,bothatastrategicallyandtacticallevelExperienceofprojectmanagementdrivingforgreatervaluethroughthesmartapplicationofresourceYou’ll achieve more when you join HSBC.www.hsbc.com.cn/careersHSBCiscommittedtobuildingaculturewhereallemployeesarevalued,respectedandopinionscount.Wetakeprideinprovidingaworkplacethatfosterscontinuousprofessionaldevelopment,flexibleworkingandopportunitiestogrowwithinandinclusiveanddiverseenvironment.PersonaldataheldbytheBankrelatingtoemploymentapplicationswillbeusedinaccordancewithourPrivacyStatement,whichisavailableonourwebsite.HSBCAXS/AS/*IssuedbyHSBCBank(China)CompanyLimited

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